Brad's Real Estate Blog

I love being a Realtor® here in Arizona and helping people with buying or selling a home. Lately I have been wondering what are some sellers thinking? It is a simple fact that Correct Pricing is 90% of Marketing a Home for Sale. There are sellers who still don't understand that you have to price your home correctly from the day you list in order to sell for the best possible price. The real estate market shows that many homes are selling in just a few days on the market, but many more are sitting unsold with price reductions still not attracting a good contract. In some cases, the seller blames the listing agent and fires the agent, hires a new agent, sometimes is still unrealistic and the house still doesn't sell. Possibly on the theory that the 3rd time is the charm, another agent is hired, the house is finally priced to sell and lo and behold, months later, hopefully a sale.

The first several weeks is critical in terms of pricing. Start with the right price and the likelihood of accomplishing your goal is significantly better. The price of your home should not be what you personally think it is worth. Buyers simply don't care about what you think its worth. To sell your house fast, you have to find a price that is attractive to buyers. The best way to do this is to look for comparable houses in your neighborhood that sold fast. Find out how much they sold for and compare your price to the prices the other houses went for. If you are above those prices, you need to take a deep breath and lower your price. The proper price depends on current market conditions, competition, location and the condition of your home. If your home doesn’t compare favorably with others in the same price range, buyers and their agents won’t give your home serious consideration. When it comes to pricing your house for a fast sale, do not try to recreate the wheel. Just follow the lead set by neighbors in your area. It is important to let go of your emotional attachments in the home.

You need to generate traffic to view your home and only well priced houses will get traffic. Many people begin to wonder about houses that stay on the market for longer than 90 days. They start assuming that something is wrong with it or the seller is unwilling to negotiate.

I would like to be your real estate agent. Selling houses is my business and hiring a professional is the one of the best decisions you can make. Some agents tell you your house will sell for more than it will. Do your homework; ask to see comps for your area, check out www.zillow.com and www.cyberhomes.com for help with comps.

Brad Snyder
www.BradSnyder.com